ENDS SOON! 70% OFF ALL HAIR CARE

ENDS SOON! 70% OFF ALL HAIR CARE

clinically proven body care

clinically proven body care

softening, smoothing, brightening + seriously joy-sparking. formulated with effective ingredients for real results.

softening, smoothing, brightening + seriously joy-sparking. formulated with effective ingredients for real results.

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soulfood nourishing hair mask
from $4.50
$15.00
from $4.50
hydro rush intense moisture leave-in conditioner - 6.7 oz / 200 ml
from $4.20
$14.00
from $4.20
the wizard silicone-free detangling hair primer (silicone-free) - 5 oz / 150 ml
from $4.80
$16.00
from $4.80
brooklyn bombshell blowout + blow dry spray - 6.7 oz / 200 ml
from $4.20
$14.00
from $4.20
frizz-me-not hydrating anti-frizz treatment - 200 ml / 6.7 fl oz
from $4.20
$14.00
from $4.20
forget frizz anti-frizz conditioner - 275 ml / 9.2 oz
from $8.40
$28.00
from $8.40
headstrong intense hold hairspray - 8.2 oz / 269 ml
from $4.50
$15.00
from $4.50
superfruit star lightweight hair styling + heat defense oil - 1.7 oz / 50 ml
from $6.60
$22.00
from $6.60

double the softness

wash, then wrap skin in buttery moisture with a joy-sparking set (+ savings!) you can only get here.
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strength, softness + shine

all in 1 signature collection. nourish hair with our superfruit-infused bestsellers.
shop the collection

proud pals to the planet

get the scoop on our partnership with Forested + learn how we ethically source our shea butter.
learn more

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blowout babe thermal ionic hairbrush
$30.00
$100.00
$30.00
amika:aura hair and body mist
$8.40
$28.00
$8.40
the wizard silicone-free detangling hair primer (silicone-free) - 5 oz / 150 ml
from $4.80
$16.00
from $4.80
the wizard detangling primer (original) - 5 oz / 150 ml
from $4.80
$16.00
from $4.80
the kure strength repair shampoo - 9.2 oz / 275 ml
from $3.90
$13.00
from $3.90
the kure strength repair conditioner - 9.2 oz / 275 ml
from $3.90
$13.00
from $3.90
the kure intense strength repair mask - 8.4 oz / 250 ml
from $4.20
$14.00
from $4.20
superfruit star lightweight hair styling + heat defense oil - 1.7 oz / 50 ml
from $6.60
$22.00
from $6.60
water sign hydrating hair oil for dry hair
$9.90
$33.00
$9.90
velveteen dream smoothing balm to tame frizzy hair
$9.00
$30.00
$9.00
top gloss hair shine spray
$8.70
$29.00
$8.70
the kure strength repair conditioner forever friend bottle + pouch duo
$16.80
$56.00
$16.80
the comeback crew strengthening repair hair mask + treatment duo
$26.40
$88.00
$26.40
the closer instant split-end seal cream
$9.00
$30.00
$9.00
supernova moisture + shine hair cream
$9.00
$30.00
$9.00
super-sized signature set normcore shampoo and conditioner + soulfood mask
$45.60
$152.00
$45.60
travel-sized soul-utions soulstruck, perk up dry shampoo + soulfood travel haircare set
$15.90
$53.00
$15.90
supersized superfruit nourish + style set
$47.40
$158.00
$47.40
super-sized strength repair set the kure shampoo, conditioner + multi-task treatment
$56.40
$188.00
$56.40
super-sized strength repair set the kure shampoo, conditioner + mask
$53.40
$178.00
$53.40
super-sized signature set normcore shampoo and conditioner + soulfood mask
$45.60
$152.00
$45.60
super-sized signature set normcore nourishing shampoo + conditioner + the wizard silicone-free detangling primer (silicone free wizard)
$49.20
$164.00
$49.20
super-sized signature set normcore nourishing shampoo + conditioner + the wizard detangling primer (original wizard)
$49.20
$164.00
$49.20
super-sized shine set mirrorball high shine + protect antioxidant shampoo + conditioner + flash mask
$54.60
$182.00
$54.60